10K Construction Company is ‘Down for the Challenge’

Jul 9, 2025

As a rapidly-growing new business, 10K Construction in Coon Rapids was looking for ways to honor their success by giving back to the Twin Cities community. 

The Salvation Army’s Down for the Challenge urban rappelling fundraiser – being held July 25-26 at the Omni Viking Lakes Hotel during Minnesota Vikings training camp – provided the perfect opportunity. 

“Everyone has the same chance every day to get up and do something good,” said Craig Crayford (pictured), 10K co-owner. “Some people need that extra help – somebody to help them up along the way. That’s why I feel like this event is a good thing to do, to give that help.”

Crayford will be part of the 10K team rappelling during Down for the Challenge. He will be joined by other 10K employees, family members, and friends to raise money that provides shelter for the unhoused and to help families avoid eviction.

Down for the Challenge raises money to support local Salvation Army shelter and housing programs, which serve an average of 900 men, women and children every night. Currently, about 57,000 local households are behind on their rent, while more than 10,000 local people are experiencing homelessness. 

"Down for the Challenge looks like fun,” Crayford added. “I’m a roofer by trade, so I’m up on a lot of roofs – but this looks like a thrill. Plus, the more people we see up there means we’re making an impression.”

The event will feature up to 150 motivated individuals to rappel 15 stories down the side of the hotel by raising at least $1,000 with an easy-to-use peer-to-peer platform. The event has raised more than $2 million over the past four years 

You Down? Support The Salvation Army’s efforts to fight homelessness by signing up for our Down for the Challenge urban rappelling event or by giving a donation. This adrenaline-pumping event takes place July 25-26 at the Omni Viking Lakes Hotel during Minnesota Vikings training camp.


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