Northern Division: Serving every county in Minnesota and North Dakota
Bacon, Eggs & Hashtags

Social media smorgasbord on ‘Give to the Max Day’

Added on Wednesday, November 14, 2012

Roseville, Minn. – Early Thursday morning marks the beginning of ‘Give to the Max Day’ (#GTMD12), the year’s most important 24-hour period for giving in Minnesota. Before the rooster crows, a 10-person team of social media wonks will tweet their support of The Salvation Army in the presence of volunteers preparing a hot breakfast for hundreds of homeless people.

The event is called “Bacon, Eggs and Hashtags” and takes place Thursday, Nov. 15 from 5–8:30 a.m. at The Salvation Army’s location at 401 West 7th St. in St. Paul. The social media experts will use Twitter and Facebook to explain, in real time, the good things The Salvation Army is doing right in front of them, along with other uplifting facts and stories.

“Our hope is the Twitter and Facebook posts spur people to give to The Salvation Army,” said Major Jeff Strickler, Twin Cities Salvation Army Commander.

Among the social media experts: Lanae Paaverud, one of Minnesota’s top social media gurus ( / @socialnetnanny). Her business helps companies set up and maintain pages on Facebook, Twitter and LinkedIn.

The West 7th Salvation Army serves a free breakfast to hundreds of people every weekday. It’s among dozens of food programs The Salvation Army offers across Minnesota, along with housing, rehabilitation, disaster relief and other services.

To give to The Salvation Army on Give to the Max Day, visit our “Salvation Army Northern Division” page on All gifts stay in the donor’s community.

Use social media to find The Salvation Army on Give to the Max Day at and on Twitter at @salarmynorth.

About The Salvation Army

The Twin Cities Salvation Army serves more than 288,000 people a year through its 25 local centers of operation. Daily it serves 2,500 hot meals and shelters 970 people. More than 33,000 local volunteers help The Salvation Army provide these and other services, from child daycare to senior housing. Learn more about Salvation Army volunteer opportunities or click on “Donate” in the main menu to make an online donation.