Salvation Army board making volunteer bell ringer initiative a priority
The Salvation Army is entering a new Christmas fundraising season, full of fresh potential. This year, the Twin Cities Salvation Army has set an ambitious fundraising goal of raising $11.7 million.
Our bell ringing volunteers play one of the most important roles in determining the success of meeting that goal. Red kettles are critical to our efforts, bringing in more than $2.6 million each year. Volunteers are the difference between an empty kettle and one that raises more than $30 per hour – enough to provide a family with two bags of groceries, or shelter an individual for a night.
For this reason, one of our primary goals this year is to increase the number of hours our red kettles are staffed with volunteer bell ringers by ten percent.
We are blessed with a group of talented leaders on our advisory board who also see the value to bettering our volunteer recruitment. On Tuesday evening, a number of our board members gathered with staff and Salvation Army leadership to brainstorm about how to achieve this goal.
The photos below show the true collaboration that occurred during this meeting of minds.
Leading by Example
Even before we go to the public to try to achieve this goal, we are starting by asking our board members to sign up to volunteer as a bell ringer. It truly is one of the best ways to support The Salvation Army this holiday season. Sign up online to take a shift today.