Northern Division: Serving every county in Minnesota and North Dakota
Money into kettle

Christmas fundraising season blasts off

Added on Monday, November 20, 2017

Big Brass Blast at MOAThe Twin Cities Salvation Army officially kicked off the Christmas season this weekend starting with The Big Brass Blast on Friday night at Mall of America®, and with bell ringing at all metro area Cub locations and MOA® on Saturday.

The Big Brass Blast featured more than 70 musicians from six states, playing Christmas music in the Mall of America Rotunda.

Musicians played a mix of traditional Christmas favorites, and debuted a specially commissioned piece called Christmas in the Mall, just for this event. Hundreds of spectators lined all four levels of the Rotunda to listen in and share the excitement (see Flickr photo album).

Firefighters bell ringingThe following day, volunteer bell ringers fanned across the Twin Cities to staff red kettles at all Cub locations and at Mall of America.

Cub matched all donations made on Saturday, up to $20,000. Donors rose to the challenge, dropping more than $46,000 into the kettles on Saturday, with another $1,770 in online donations. Combined with the $20,000 from Cub, The Salvation Army raised $68,000 in one day.

Cub donates $20,000 to Salvation Army“We are so grateful for the public’s support of The Salvation Army,” said Lt. Col. Lonneal Richardson, leader of The Salvation Army Northern Division. “We have a goal of raising $11.7 million by the end of the year, and we can’t do it without your help.”

One of the best ways to support The Salvation Army is by signing up as a volunteer bell ringer. In the Twin Cities kettles are now out Monday through Saturday at all Cub locations and Mall of America. The day after Thanksgiving, the kettles will be in full force at 550 Twin Cities metro area sites.

On average, a kettle brings in more than $30 an hour, which means two hours of your time feeds a family of four for three days, or provides two nights of shelter for an individual at the The Salvation Army Harbor Light Center in Minneapolis.

Sign up to bell ring online or by calling 651-746-3519.

Poverty is an everyday battle. People experiencing poverty are not without hope – their lives are just harder than they should be. The Salvation Army is helping to make their lives a little easier, thanks to your gifts of time and money. Join us in the fight for good by giving online or donating at a red kettle, becoming a volunteer bell ringer, or recruiting your own army as a fundraiser on Learn more about how The Salvation Army fights poverty in your community.